When it comes to hotel and travel brands, black influencers are often ignored in favor of celebrities with millions of followers. However, micro and macro-influencers can provide more engagement than celebrities, making them a worthwhile investment for marketers. The difference between influencers and celebrities is evident in the way they interact with their fans and followers. Influencers are propelled to fame through social media channels, while celebrities are traditionally famous thanks to TV, radio, and newspapers. As a result, influencers tend to be more authentic and relatable to their audiences, which leads to higher levels of engagement. Hotel and travel brands should take note of this difference and consider working with black influencers to reach a wider audience.
As the world slowly begins to reopen after months of lockdown, many people are eager to travel again. For black Americans, however, the act of traveling can often be fraught with challenges and dangers. From a lack of representation in the travel industry to disparities in safety and security, black travelers have long faced unique obstacles when trying to explore the world.
Thankfully, a new generation of black travel influencers is beginning to change the landscape. By sharing their experiences and highlighting the unique perspectives of black travelers, these influencers are helping to create a more inclusive travel industry. In addition, they are also bringing much-needed attention to the safety issues that black travelers face. As more and more people become aware of these issues, it is hoped that meaningful change will finally begin to take place.
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